A visual look at my content creator ecosystem.

Some cleanup: Readwise is gone. Supporting services are now grouped at the bottom. Corrected a few typos. I made some visual adjustments to make things a little bit cleaner and easier to visualize, especially for website miniatures. I renamed the diagram to reflect the notion of an ecosystem instead of a workflow.

Many additions: each enhanced service with generative AI features is marked as such with a little brain icon. That’s the case for Inoreader, Craft and Grammarly. All my Micro.blog-hosted websites are now indicated. Since adhering to POSSE principles, I added the Fediverse and Bluesky icons and drew the cross-posting arrow lines to them.

A high-resolution version of this diagram is available here.

What is POSSE

The POSSE principle stands for “Publish (on your) Own Site, Syndicate Elsewhere.” It is a content distribution strategy often recommended for writers, bloggers, and publishers. The primary idea is to first publish your content on a platform you control, such as your personal website or blog, and then syndicate or share that content on other platforms like social media, Medium, or different online communities.

Here are some key points about the POSSE principle:

  1. Ownership and Control: By publishing on your own site first, you maintain control over your content and ensure it exists in a space you own. This helps protect your work from the risks of platform changes or shutdowns.
  2. Centralized Content: Your website becomes the central hub where all your content is stored and can be accessed by your audience.
  3. Traffic and SEO: By driving traffic to your own site, you can improve your website’s SEO, increase your audience, and potentially monetize traffic through ads, affiliate links, or direct sales.
  4. Syndication: After publishing on your own site, you can share your content with a wider audience by syndicating it to other platforms. This strategy helps reach readers who might not visit your site directly.
  5. Preservation: Content publishing on third-party platforms may be subject to their rules and policies. Publishing first on your own site ensures your content is preserved and remains unchanged regardless of policy changes elsewhere.

The POSSE principle is popular among creators who value long-term control over their work and want to build a sustainable and direct relationship with their audience.